Monuments
Grace Memorials IncAbout
Important information
- Advertising Review:BBB sent correspondence to Grace Memorials on February 10, February 18, March 15, and March 28, 2022, requesting substantiation for advertised claims on the website, https://www.gracememorials.com/.
BBB has reviewed advertising on the website’s home page and it states,
“New York’s #1 Cemetery Memorial Services”
“Grace Memorials, Inc. is the Capital Regions #1 dealer for cemetery memorials.”
These are claims that would require substantiation by providing details from an award, survey, sales reports, etc., usually conducted or provided by a neutral third party.
BBB’s Code of Advertising #28. Objective Superlative Claims states:
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
To date, the business has not provided substantiation nor modified their advertising.
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