Carpet and Rug Cleaners
Chem Dry of ElkoAbout
Important information
- Advertising Review:
On October 25, 2024, BBB requested that Chem Dry of Elko substantiate, modify, or discontinue advertising claims made on various pages of their website https://chemdryofelko.com/
Superiority Claims – Comparatives – Disparagement:
The business states that “other cleaners often simply mask the odors with perfume, but an application of P.U.R.T. has been tested and proven to remove 99.9% of pet urine odors from carpets,” and similar statements. Deceptively or falsely disparaging advertising of a competitor’s products or services must not be used. Comparisons should fairly reflect all aspects of the products or services equally.
Environmental Benefit Claims:
The business claims “eco-friendly carpet & upholstery cleaning,” “our non-toxic, green-certified solution,” and other similar claims. According to BBB’s Code of Advertising, advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.” Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
As of December 3, 2024, the business hasn’t fulfilled BBB’s requests to substantiate, modify, or discontinue these claims.
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