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Business Profile

Sports Promoter

Hudl

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Sports Promoter.

Complaints

This profile includes complaints for Hudl's headquarters and its corporate-owned locations. To view all corporate locations, see

Find a Location

Hudl has 2 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    • Hudl

      151 N 8th St STE 250 Lincoln, NE 68508-1315

    • Hudl

      1013 Jones St Omaha, NE 68102-2911

    Customer Complaints Summary

    • 4 total complaints in the last 3 years.
    • 3 complaints closed in the last 12 months.

    If you've experienced an issue

    Submit a Complaint

    The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

    Sort by

    Complaint status

    Complaint type

    • Initial Complaint

      Date:03/08/2025

      Type:Billing Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      Company charges for livestream high school basketball games @ $15/mo, then they do not cover the sectionals of the local school we support. The IHSAA needs to cut ties with HUDL for lack of coverage and it will tarnish the indiana high school athletic associations name. Do better, or shut down

      Business Response

      Date: 03/10/2025

      Hey Ryan, 

      Thank you so much for contacting us and providing the feedback. I was able to locate the Support ticket you submitted on on 8 March and it looks like we are working to identify why the district access pass is not currently including Greenfield Central. We will send you an email directly to get this sorted ASAP. We appreciate you reaching out to let us know and apologize for any missed content. We will be in touch soon. -Hudl

    • Initial Complaint

      Date:03/07/2025

      Type:Customer Service Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      payed the money but it never worked. Logged in and tryed to ask for help but the web site wouldnt even allow it. Everything about this business seems shady. Please help!!!

      Business Response

      Date: 03/10/2025

      Hey ****

      Thank you for reaching out and letting us know about the issue with the stream. We will reach out directly to get this resolved. We apologize for any missed content and will do our due diligence to get it taken care of. If you need anything else, feel free to contact us using *****com/help. Thank you, -*****

    • Initial Complaint

      Date:06/12/2023

      Type:Service or Repair Issues
      Status:
      Answered
      Resolved:
      The complainant verified the issue was resolved to their satisfaction.
      Unresolved:
      The business responded to the dispute but failed to make a good faith effort to resolve it.
      Answered:
      The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
      Unanswered:
      The business failed to respond to the dispute.
      Unpursuable:
      BBB is unable to locate the business.
      I purchased ****** North American package that included ***, ****, all college and North American basketball games with film and analytics. I signed a one year contract on 8/8/22. *** and **** access was removed in January. I would not have purchased this if there was no *** access. I tried to reach out to the help chat online in January. I was finally contacted by Hudl in April. They will not give a refund even though they changed the service I was sold. I was only offered a discount if I renew service. My service clearly decreased because of lack of *** access but what usage I did have they said they would not offer a refund because I used the program. I WOULD NOT HAVE SIGNED A ONE YEAR CONTRACT IN AUGUST IF NO *** OR **** ACCESS WAS AVAILABLE!!!

      Business Response

      Date: 06/12/2023

      By way of review, and in accordance with the contract the client uploaded to the platform, the consumer filing this complaint subscribed to premium access to ******** basketball content library. For ******, premium access meant access to all content in the ****** basketball library. The start date for this contract is 8 August, 2022. 

      In December 2022, ****** was acquired by Hudl. Upon learning that ****** made ***, * ****** and **** footage available to clients subscribing to content packages inclusive of this content, Hudl knew that ******** practices were misaligned with the terms of Hudl's agreement with the ***. That agreement provides Hudl with access to ***, * ****** and **** footage, acknowledges that Hudl will layer its data on top of the video, and stipulates that the video and data can be made available ONLY to ***, * ****** and **** teams. In summary, Hudl's agreement with the *** was in direct conflict with ******** practice of distributing ***, * ****** and **** footage to teams outside of those leagues. For this reason, Hudl made a decision to block access to this footage for subscribers that are not ***, * ****** or **** teams.

      As a next step, Hudl evaluated contracts signed by subscribers to the ****** platform. Those contracts stipulated that ****** would provide 1 country, 5 country, or premium/unlimited access to the ****** basketball library; however, the contracts did not stipulate specific leagues that would be available as part of those subscription packages. Based on guidance from its Legal Team, Hudl understood that blocking ***, **** and * ****** footage would not violate the terms of the contract with clients. In cases where teams subscribed to limited access to the library (1 country or 5 country), clients were permitted to replace ***, **** and * ****** with another competition. For premium/unlimited subscribers, Hudl's view is that they DO have premium/unlimited access to all content available on the basketball platform, but that should be understood to mean premium/unlimited access to all content that Hudl is ABLE TO MAKE AVAILABLE TO CLIENTS. Per the terms of its agreement with the ***, ***, **** and * ****** footage is not footage we are able to make available to clients outside of those leagues.

      While we understand the frustration that the complaining consumer is expressing, Hudl's position aligns with the terms of the contract signed by the consumer, and adheres to Hudl's agreement with the ***. 

      I would urge the BBB to reach out to me, Chris ******* (**********************) if you have any questions, or would like additional detail.

      Thank you for your consideration of this matter. 

    Hudl is NOT a BBB Accredited Business.

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