Carpet and Rug Cleaners
KwikDry Total CleaningAbout
Important information
- Advertising Review:On February 22nd, 2022, BBB Serving Northern Indiana requested that the company substantiate its advertising claims regarding; Website claims (repeated): “Our all-natural cleaning formula uses Green technology and is safe for your family and pets.” Facebook claim: “Kwik Dry is the world's best "Green-seal approved", all-natural citrus, oxygenated process for carpet cleaning”
36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.
As of 4/6/22 the business has failed to reply to our inquiries concerning their website advertising and their website claim.
Business Details
- Local BBB:
- BBB Serving Northern Indiana
- BBB File Opened:
- 7/22/2013
- Business Management:
- Mr. Don Bratton
Additional Contact Information
- Principal Contacts
- Mr. Don Bratton
- Customer Contacts
- Mr. Don Bratton
Additional Information
- Business Categories
- Carpet and Rug Cleaners
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