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Business Profile

Auto Warranty Processing

Lubrico Warranty Inc.

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Auto Warranty Processing.

About

About This Business

Lubrico is a division of the Industrial Alliance Financial Group, one of the oldest and most established insurers in Canada.  We continue to lead the industry in innovation and customer satisfaction.  Lubrico warranty holders are satisfied customers:  Hundreds of positive, independent, online reviews from drivers across Canada prove it.  Dealers and Repair facilities prefer Lubrico because of our honesty, transparency, and simplicity.  Our warranties contain no fine print, there are no hidden clauses, and Lubrico pays claims – fast and hassle-free.  We’ve processed more than $300 million in customer repairs and breakdowns since 1977 – this is our passion, our focus, and our legacy!

Products and Services

Lubrico was started over 47 years ago in London, Ontario.  In the beginning, the idea of selling a used car warranty was a relatively novel idea but one that dealers and consumers quickly found valuable.  Lubrico ventured out into the Canadian marketplace to educate dealers and consumers a like about how having a warranty can protect them from unwanted expenses.  As the word traveled, the business expanded.  Soon Lubrico was selling thousands of warranties a year all across Canada to various Independent and Franchise automotive dealerships.

Lubrico’s most recent change has been one of ownership.  Lubrico is now owned by Industrial Alliance.  With this new strategic partnership, and with the large investment that iA is putting into Lubrico to help drive the business, we at Lubrico feel we are well positioned as Canada’s leading automotive warranty provider.

Our programs, products and (expertise or people) are the culmination of over 47 years  of warranty customer service.

Years in Business: 47

Business Details

BBB File Opened:
12/5/1987
Business Started:
1/10/1977
Business Incorporated:
1/10/1977
Type of Entity:
Corporation
Business Management:
Mr. Ken Whittaker, Marketing Director

Additional Contact Information

Principal Contacts
Mr. Ken Whittaker, Marketing Director
Customer Contacts
Mr. Ken Whittaker, Marketing Director
Fax numbers
Primary Fax: (519) 451-5969
Additional Phone Numbers
Other Phone: (800) 668-3331

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