Containerized Freight Service
Prime SeacansAbout
Important information
- Advertising Review:On June 6, 2022 BBB contacted the business regarding its website claim of ‘For over 25 years, we have sold different types of shipping containers across the globe, ranging from but not limited to shipping container pool, Storage containers, high cube shipping container, container bar and shipping container wheels.' and 'Affordable Prices We have the best quality shipping containers at a very affordable price.' The ad failed to state the basis for superiority claims as required by BBB’s Code of Advertising and did not confirm the business start date. The business did not respond to BBB’s request for revisions and clarification in its advertising.
Applicable section of the BBB Code of Advertising:
27. Superiority Claims-Comparatives-Disparagement:
27.1 Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided:
27.1.1 All representations are consistent with the general rules and prohibitions against false and deceptive advertising;
27.1.2 All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitor excels;
27.1.3 The advertisement clearly and conspicuously discloses any material or significant limitations of the comparison; and
27.1.4 The advertiser can substantiate all claims made.
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