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- Advertising Review:
On September 27, 2022, BBB contacted Cansel Survey Equipment and requested substantiation of its claim of having the Best Price Guarantee. The business states, on its website, “Best Price Guarantee “. As per the BBB Code of Advertising, section 12. Lowest prices, underselling claims:
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
As of today, the business has failed to substantiate, modify, or discontinue its claim.
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- BBB File Opened:
- 17/1/2017
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