Roofing Contractors
Eguard Roof & Safety Systems LLCInformation and Alerts
Alert Details
This business has 1 alert.
Ad Review
In May 2021 BBB contacted the business regarding the following advertising claims.
Eco-friendly claims shown on the business website.
"Eguard Safe and it's team have been providing quality eco friendly restoration solutions and safety systems to the community for over a combined 40 years."
To date the business did not provide further information substantiating these claims as requested.
BBB Code of Advertising indicates:
36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit
claims like "green" or "eco-friendly."
36.1.2 Advertisers must qualify general claims with specific environmental benefits. BBB Code of Advertising
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36.1.3 Advertisers must possess competent and reliable evidence (often scientific
evidence) to support all environmental benefit claims. Qualifications for any claim must
be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit
should be significant. Advertisers must not highlight small or unimportant benefits.
36.1.5 Unless clear from the context, any environmental claim must specify clearly and
conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser.
Advertisers should be prepared to substantiate any objective claims or offers made before publication or
broadcast. Upon request, they should present such substantiation promptly to the advertising medium or
BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of
competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately
considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material
fact.
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