Information and Alerts

Alert

On March 16, 20201 BBB contacted Back To RealiTee with a request for more information about the following claim made on the company’s website http://www.backtorealitee.com/ :

• To return your product, you should mail your product to: 4125-107 E. Hastings St, BURNABY, British Columbia, CA. V5C2J3
• 100% satisfaction guarantee.

BBB requested substantiations on the claims of the return address and their 100% satisfaction guarantee. BBB confirmed that the return address does not exist.


BBB’s Code of Advertising states, in part 1. Basic Principles of the Code :

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
?1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.?
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.?
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.?


BBB’s Code of Advertising states, in part 20. Warranties or Guarantees :


20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. 
20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.” 
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

BBB also reached out to Back To RealiTee with letters on March 16, 2021 and March 25, 2021 to receive substantiations on their claims.
As of April 8, 2021, the BBB has not received any response to the requested information and the website  appears to be not working.